Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
1:01
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
13.6K viewsMay 9, 2024
Facebookcheddar news
Techologyhub on Instagram: "Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and crea
0:38
Techologyhub on Instagram: "Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and crea
2.2K views9 months ago
Instagramtechologyhub
Apple's iPad Pro Ad Crushes Art & Faces Backlash
1:03
Apple's iPad Pro Ad Crushes Art & Faces Backlash
480.9K viewsMay 9, 2024
TikTokimsamkohl
Apple’s Ad Backfired BIG 🤯
0:36
Apple’s Ad Backfired BIG 🤯
869.4K viewsSep 26, 2025
YouTubeAduok Biztales
Apple's 'Crush' Ad
0:58
Apple's 'Crush' Ad
4.1K viewsMay 16, 2024
YouTubeTWiT Tech Podcast Network
Why Apple’s Crush Ad Backfired | Day 22/30 Marketing Failure Story
1:33
Why Apple’s Crush Ad Backfired | Day 22/30 Marketing Failure Story
419 views7 months ago
YouTubeVinay Raghav
#greenscreen #greenscreenvideo #apple #crush #hydraulicpress | apple ad
1:26
#greenscreen #greenscreenvideo #apple #crush #hydraulicpress | apple ad
185.6K viewsMay 9, 2024
TikTokthed3list
POP CULTURE on Instagram: "Apple’s “Crush” ad for the new M4 iPad Pro was meant to show that countless creative tools can now exist inside a single, powerful device. But for many viewers, the imagery sent a very different message. Seeing musical instruments, books, cameras, and art tools being crushed felt less like innovation and more like the destruction of creativity itself. The reaction grew stronger when Samsung released its response. Instead of undoing creativity, Samsung’s ad showed it co
1.9M views10 months ago
Instagramthepoplt
0:39
Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and creativity continuing, shifting
5.4K views9 months ago
FacebookTechnology IG
0:30
Apple's Controversial Crush Ad But with a Xiaomi Twist #edit
3 months ago
YouTubeFactor Bk
0:47
Samsung Crushed Apple
11.1M viewsMay 21, 2024
YouTubeNoGood
0:42
Creative or destructive? 🤷 #Gruen #Advertising #Marketing #Tech
13.4K viewsMay 22, 2024
YouTubeABC Entertainment
1:01
All versions of iPad Pro Crush! ad #shorts
7.9K viewsMay 28, 2024
YouTubeTechnoFresh
0:10
4K Apple Crushing Experiment. #odlysatisfying
896 views7 months ago
YouTubePress Impact
1:14
🍏 Apple извинилась за рекламу iPad Pro. LG показала почти то же самое 16 лет назад
17 views1 month ago
YouTubeАлександр Дубин
0:52
Using an industrial crusher to smash thousands of dollars worth of creative tools is not the best way to advertise an iPad. Apple says they have cancelled the plans of streaming it as a tv commercial. #apple #crush #ipadpro7
138.9K viewsMay 12, 2024
TikTokapple_commercials_king
0:09
Apple crushed under hydraulic press! 🍎 Watch full video! #HydraulicPress #Apple #CrushTest #viral
5.1K views6 months ago
YouTubeRakib Official youtube channel 001
2:27
FINAL Apple Crush of 2026: Day 110 on the FTCN Homestead
467 views1 month ago
YouTubeFollow The Compass North
1:04
Filling feeders! ‪@wildgameinnovationsofficial‬’s apple crush is the best! #hunting #deerhunting
468 views1 month ago
YouTubeSutton Family Adventurs
0:23
Hydraulic Press vs Apple 🍎💥 | Satisfying Apple Crush in Slow Motion!📝
10.5K views2 months ago
YouTubeHorrorMyst বাংলা
0:11
The Most Satisfying Apple Crush Ever! 🍎💥 #shorts
4 views3 months ago
YouTubeFkJ Satisfying
0:53
Apple Inc. Apology for Controversial iPad Pro Ad
81.4K viewsMay 10, 2024
TikTokearnyourleisure
0:27
Apple Ipad crushed by Giant Smasher — Satisfying ASMR 💥
1K views3 months ago
YouTubeSplatZone
0:52
Samsung's Perfect Response To Apple's Controversial Ad
2 views2 months ago
YouTubeDesignRush
0:51
#AD start the school year off right with a new pair of AirPods 4 after you open an @RBC student bank account* by November 2, 2026 #RBC #Apple #AirPods *Qualifying criteria and other conditions apply. Offer ends November 2, 2026
9M views1 month ago
TikTokjemmaviolett
1:05
Oggi è il mio giorno fortunato perché mi sono preso il powebank di @PROSMART #apple #powerbanks #ad #tiktokshop
1M views1 month ago
TikToksunnyprosmart
0:25
Apple Maps Adds Ads in iOS 16.5 Update
1.1M views5 months ago
TikToknoahglenncarter
1:20
comercial da apple mas com pulseira de garrafa pet | pulseira de garrafa
637.1K views1 month ago
TikToknisculas
0:27
Ads are coming to Apple Maps.. #carterpcs #tech #apple #maps | apple maps
428.2K views2 months ago
TikTokcarterpcs
0:40
Apple vs Samsung Ads Comparison: Which Brand Wins?
170.4K views9 months ago
TikTokphones.fan
See more
Static thumbnail place holder