Myntra’s ‘Beauty in the Age of Gen Z’ report finds that half of its Gen Z beauty buyers are from Tier 2 and 3 cities, while ...
The experiment expands the role of Ask YouTube, the platform’s conversational AI feature, beyond searches made directly ...
The provision earlier stated that Meta could use content from the domains, webpages and URLs associated with a business ...
Mansukhani brings experience in brand strategy, product marketing and content-led growth, having previously worked at upGrad ...
TRA Research has launched the India Buying Intent Index (BII), a monthly index that tracks consumer purchase intentions across brands, categories and sectors in urban India. The index is based on ...
The mandate covers brand strategy, social media management, influencer collaborations, creative development and performance ...
As festive marketing gathers pace, Nishank Joshi argues that malls must invest in experiences worth visiting rather than ...
As Navratri celebrations inch closer to Dussehra, brands are using music, digital gamification, beauty experiences and ...
The 11-day tournament will feature six franchises, 18 matches and marquee appearances by six Indian Olympians, with coverage ...
From the nine nights, wardrobe to quick commerce, consumer intent changes with each evening, and brands are being asked to ...
Meta’s Edits adds clickable audio links and audience trend insights, while Instagram lets creators view another Reel in a ...
Bhatia says creators need to be selective about partnerships while brands must give them enough creative freedom to keep ...
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