Sattva Group’s Piali Dasgupta Surendran discusses how the developer markets to festive-season homebuyers, allocates digital ...

With festive advertising becoming increasingly repetitive, brands need to move beyond familiar tropes and find more ...

Myntra’s ‘Beauty in the Age of Gen Z’ report finds that half of its Gen Z beauty buyers are from Tier 2 and 3 cities, while ...

Mansukhani brings experience in brand strategy, product marketing and content-led growth, having previously worked at upGrad ...

As festive marketing gathers pace, Nishank Joshi argues that malls must invest in experiences worth visiting rather than ...

The mandate covers brand strategy, social media management, influencer collaborations, creative development and performance ...

The provision earlier stated that Meta could use content from the domains, webpages and URLs associated with a business ...

The experiment expands the role of Ask YouTube, the platform’s conversational AI feature, beyond searches made directly ...

As Navratri celebrations inch closer to Dussehra, brands are using music, digital gamification, beauty experiences and ...

The 11-day tournament will feature six franchises, 18 matches and marquee appearances by six Indian Olympians, with coverage ...

Sharvari will feature in the brand’s campaigns across print, digital, outdoor and in-store platforms, beginning with the ...

From the nine nights, wardrobe to quick commerce, consumer intent changes with each evening, and brands are being asked to ...