To configure the connection to Semrush, you need to authorize both your Google and Semrush accounts to access data and add it to Data Studio. Go to Data Studio, create a new Data Source, and choose a ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

A note on the ownership metric: We used brand mentions in the answer text to define ownership rather than source citations. Kevin's earlier Growth Memo research showed that people pay attention to ...

317M+ real prompts, refreshed monthly. See which topics have demand, which brands win the answers, and where you have room to grow. Track how your brand shows up in AI responses to the prompts that ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

The flagship study, scaled from an initial 2,500 prompts to 126 million U.S. AI search prompts, reveals how brands are mentioned, cited, and represented across AI-powered discovery environments — and ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue ...