A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...
Miller64, the ultra-light beer option from Molson Coors, is now Miller Extra Light, according to a press release. The refresh puts more of an emphasis on the beer’s 2.8% ABV in a move designed to ...
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...
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