Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

It’s Advertising Week, which means there are plenty of splashy marketing product launches to sift through. This year, OpenAI, which is in the midst of building out ChatGPT’s advertising business, is ...

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...

Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

SharkNinja is well known for an array of different products, depending on who you ask. Home cooks (and people with protein goals) covet the product design company’s Ninja Creami. Its blow-dry brushes ...