Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

SharkNinja is well known for an array of different products, depending on who you ask. Home cooks (and people with protein goals) covet the product design company’s Ninja Creami. Its blow-dry brushes ...

Meta’s plushy new homunculus wants to pull up a chair in your office. As the Muse personal agent/cartoon mascot gains traction among consumers, Meta is also making a play for the crowded enterprise ...

Beauty brand popups are nothing new. But a beauty popup with no products for sale? That might be. Tower 28, a beauty brand focused on sensitive skin founded in 2019, brought its brand to life in two ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Satoru Wakeshima is a partner at the brand strategy and design agency CBX ...