The 57% stat is from 2011. Kevin Escoda explains why B2B buying group stats need a date check and how to use your own funnel ...

Salesforce is acquiring Braze for $5.7 billion, adding real-time engagement and AI decisioning to Marketing Cloud, Data 360 and Agentforce.

Most B2B AI pilots don't move pipeline. Join Demandbase on Oct. 26 to learn how to connect AI use cases around buying group ...

Revenue-based quotas rose to 33.33% in 2026, and pipeline influenced is now the top metric, per the 2026 B2BMX Insights ...

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...

Fold's MetricsMatter 5.0 unites earned media, social, digital and AI search visibility across five LLMs to help B2B marketers ...

SearchTides and Needle partner to connect earned media with AI visibility, helping brands earn placement in generative search ...

Liferay Digital Sales Room helps B2B sales teams centralize buyer content, track engagement and move deals faster.

AI can speed marketing work, but overreliance may weaken curiosity, empathy and creativity. Here’s how leaders can strike the ...

Informa TechTarget's Buyer Intelligence MCP server brings person-level intent data into Claude, ChatGPT, Copilot and Gemini ...

About 13,600 B2B contacts change jobs daily. Lusha CEO Yoni Tserruya shows what good B2B sales data looks like in 2026, from ...

The 2026 B2BMX Insights Benchmark Survey shows AI tools topping budgets, pipeline influenced replacing MQLs and in-person ...