ECD Jeremy Elias tells Campaign why the plant-based milk brand graduated from its formula of cheeky ads to build a presence in third spaces.

If you have ever navigated NCAA.org, the official website of the National Collegiate Athletic Association, you likely clicked ...

R/GA hired its first chief business officer in September, following 18 months of independence, to build revenue streams beyond traditional agency models and build brands for AI agents.

Researchers say ads were used to deliver zero-click spyware across nearly 200,000 apps and websites worldwide, including Duolingo, Yahoo Mail, the BBC and The New York Times.

Little Caesars, Garner Foods and TikTok discussed film and series advertising during Advertising Week New York.

New research reveals why sustained creator partnerships drive stronger brand affinity and purchase intent than one-off ...

From billboards to “purple cows,” the personal injury law firm taps into unique partnerships, creative collabs and wacky ...

Two Tango Collective senior art director Bailey Grandis takes off the rose-colored glasses brands often place on marketing ...

A new campaign from BBDO New York and Weber Shandwick taps into brand lore to award one winner a can-shaped urn and 200 years ...

Now, Disney+ Canada’s “Hu Dis?” campaign raises a similar question for audiences. Viewing the campaign through my own lived ...

Agency leaders weigh in on AI missteps, lessons in talent acquisition and how they continue proving their worth to clients.

Meta will ban advertising and paid marketing messages from ByteDance, the parent company of TikTok, across its platforms in ...