Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

Find out if AI voice reception can improve B2B customer experience, capture more enquiries and support teams without ...

The gap between how CEOs and marketing leaders value marketing’s commercial contribution is real – but it is also one of the most addressable challenges in B2B today. Our CEO Blindspot research found ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which ...

AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more ...

CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO ...

The AI question is no longer whether to use the technology. The real issue is how to redesign a B2B marketing team so AI lifts productivity without flattening judgement, creativity or governance. Most ...

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom. James explained why ...

Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the ...

AI may be the fastest-adopted technology in marketing history, but adoption is becoming a poor measure of success. Across B2B organizations, marketing teams are deploying generative AI, testing AI ...

Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by more ...