Chief brand officer Chandan Mendiratta calls it ‘snowballing the fandom’. Seoul Street is Zepto’s test of a playbook that ...

From plant-based nutrition to gourmet popcorn and male grooming, Marico is assembling a portfolio of consumer brands that extends well beyond its traditional FMCG strongholds. The strategy is ...

The report finds half of Gen Z beauty buyers on Myntra are from Tier 2 and 3 cities, with beauty taking a 75% higher share of ...

The restructuring includes up to $533 million in new equity from the Getty family and Koch Equity Development, as the ...

The appointment follows earlier partnerships for DigiFest 2026 and Inkspell Elevate 2026, with Approach Communications ...

How affordability, familiar branding and a vast distribution network helped Parle-G win generations of consumers.

Mundhra, who joins from Motilal Oswal Financial Services, announced the move on LinkedIn, describing it as an opportunity to ...

The campaign uses local and national creators to explore Kolkata’s Puja pandals, shopping areas, Bengali food spots and ...

Heroes of Destiny', Sai Abhishek, Head of Content, Kids TV Networks, South Asia, WBD, addresses shifting viewer habits and ...

The launch of the new iPhone last month has left many people wanting to get their hands on the iPhone 17 Pro. That aspiration, coupled with the anticipation of festive season sales, has left the ...

Balaraman moves from Britannia Industries, where she spent over 14 years across marketing and category management roles.

The agency will handle AoS’s social strategy and content, including on-ground shoots featuring coaches, members, training ...