Some holiday traditions never get old, but this year’s holiday launch from Hess Toy Truck is bringing something brand-new to ...

Peter Griffith will join the company as Chief Financial Officer on Oct. 20 and take a seat on Mattel’s Board of Directors.

The Halloween & Costume Association has officially announced the eight finalists for Fang Favorite at the 2026 Spooky Awards.

Stern Pinball launches AC/DC Remastered, a pinball game delivering enhanced features with Premium and Limited-Edition models.

Velit, former editor for The Toy Book and its sister publication, The Toy Insider, has launched her first children’s book.

Kids follow Chickie along on her adventures in a garden and learn about her discoveries through the 28-page book’s riddle-and ...

From a battle for Castle Grayskull to K-pop-inspired creativity, this week’s titles bring familiar entertainment franchises ...

Konami enters a strategic licensing agreement with Intimo to deliver Yu-Gi-Oh!-branded merchandise to its U.S. markets.

Look out, Los Angeles. The Toy Association is officially heading back to the city in 2027 for another round of toy previews.