NFL has extended its partnership with Ticketmaster while opening up season-ticket resale inventory to competing marketplaces.

Adobe has partnered with BWT Alpine Formula One Team to develop AI-powered fan experiences, expanding its sports portfolio.

The global law firm, Sidley, has been appointed an official legal services provider of the LA28 Olympic and Paralympic Games ...

Valvoline has been named an official supporter of the FIFA Women’s World Cup 2027, extending its association with international football.

NIVEA SUN has become the sun protection of the Tour de France & Tour de France Femmes under a five-year partnership starting in 2027.

MG Indian Super League (ISL) has announced a new multi-year partnership with one of the renowned Asian paint manufacturers, Nippon Paint.

In the first T20I of the five-match series, India achieved their record T20I run-chase to overcome the hosts by 4 wickets in ...

Isuzu has joined World Rugby as the automotive partner of the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029.

Airwallex has expanded its partnership with McLaren Racing to become the McLaren Mastercard F1 Team’s AI finance partner from ...

Sporting Club Delhi have announced Excitel Broadband as their official broadband partner for the 2026–27 season.

Lxme, a financial platform designed specifically for women, has become the title sponsor of the Indian Women’s League (IWL).