NFL has extended its partnership with Ticketmaster while opening up season-ticket resale inventory to competing marketplaces.

Adobe has partnered with BWT Alpine Formula One Team to develop AI-powered fan experiences, expanding its sports portfolio.

The global law firm, Sidley, has been appointed an official legal services provider of the LA28 Olympic and Paralympic Games ...

Valvoline has been named an official supporter of the FIFA Women’s World Cup 2027, extending its association with international football.

NIVEA SUN has become the sun protection of the Tour de France & Tour de France Femmes under a five-year partnership starting in 2027.

MG Indian Super League (ISL) has announced a new multi-year partnership with one of the renowned Asian paint manufacturers, Nippon Paint.