How are my customers entering the marketing funnel through organic? Should it be paid, direct, referral, or AI that gets the conversion attribution? Do I have a sense of AI referrals? Have we set up a ...

Google is expanding financial advertiser verification to the US and Canada in early 2027 to prevent scams and strengthen ad ...

A new Google Ads toggle could let Performance Max advertisers A/B test different creative messaging within asset groups.

Google announced there is currently a delay for review-related appeals submissions within Google Maps and Google Business Profiles. Google’s Dan Boguslavsky posted this in a thr ...

Google announced a number of updates to AI Mode and AI Overviews within Google Search, aimed at helping searchers dive deeper ...

OpenAI is rolling out several updates to ChatGPT Ads, including expanded measurement partnerships, improved conversion ...

Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover ...

Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over ...

Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.

Between the lines. The 50-conversion figure shouldn’t be treated as a requirement that every campaign must hit before Smart Bidding works. Google describes it as an approximate upper benchmark for ...

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...