Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that ...

As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at ...

Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...

Get traffic data and keyword intel on competitors instantly. Unbound 2026 was less about brand-new HubSpot features and more about adding power and polish to existing ones. Most of what was presented ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...

A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution ...

The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming ...