Dubai Municipality launches outdoor advertising content guidelines covering text, images, animations and interactive elements ...

WARC finds big brands’ advertising spend rose 56% from 2019 to 2025, trailing revenue growth, while consumer goods companies ...

Oliver Elobeid of Havas Middle East explores why soft skills in advertising need greater attention in hiring, leadership and development as AI reshapes work.

Boomtown Productions’ Shane Martin discusses AI, rising costs, client expectations and the challenges shaping production in ...

How Lenskart drove tens of thousands of participants, close to half redemption, six-figure revenue, and five-figure customer ...

Stéphanie Reniers explores how agency hiring can assess judgement beyond polished CVs and portfolios as AI changes how candidates present themselves.

Sophia Sheikh, the former World Future Energy Summit marketing and content leader, will drive regional growth of ERM’s ...

Nadifi will focus on strengthening commercial execution, accelerating innovation, and developing talent and capabilities.

Apparel Group launches AIVI across the GCC, combining AI shopping and loyalty with a music campaign featuring Zena Emad and Karma.

In the new role, Elkhangy will build and lead dedicated ad sales teams, bringing Whale TV Ads closer to local advertisers and agencies.

Red Bull signs UAE cricketer Aayan Afzal Khan as a brand athlete, expanding its support for emerging sporting talent in the region.

Tuqan brings 30 years of experience in brand, marketing and innovation across the Arab world, and will help create new opportunities.