A new YouTube Culture & Trends report shows how creators and hobbyists use generative AI video to express personal identity ...

YouTube built the original creator economy, and today it remains the most rewarding platform for creators. Whether you are uploading your first Short or managing your own production studio, our goal ...

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Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Quelle: Google/Kantar, Future of Video, DE, 2026, n=2500 weekly video viewers 18-64, fielded from (2/9/2026-3/10/2026). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, ...

You can now watch ESPN Unlimited live sports and studio shows directly on YouTube TV, featuring updated guide views, multiview, and integrated ESPN Fantasy Football tracking.

YouTube is standardizing view counts across Shorts, long-form videos, and Live streams. Learn the difference between views and engaged views and how it affects metrics.

Learn how YouTube defines qualified watch hours and Shorts views for YouTube Partner Program eligibility, including which video views do not count.

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Brazil World Cup Song 🇧🇷 #Brazil #WorldCup #Football #Song Going Undercover as an Argentina Fan 😳 #FIFAWorldCup #AD Going Undercover as an Argentina Fan 😳 #FIFAWorldCup #AD ...

“To do this with YouTube and FIFA, live in New York City, with fans watching from all over the world, it’s going to be special.” ...