The former Vivo India marketing executive has joined Hyundai Motor India as AVP, Vertical Head – Brand and MarTech, with ...

As digital acquisition gets harder to scale, brands are turning to linear TV for incremental reach, trust and demand creation ...

He previously served as Managing Director and CEO of Universal Sompo General Insurance for more than six years. The former ...

Rahul Sanghvi on how the Indore-based atta brand is reworking its television strategy as it looks beyond core markets for a ...

Under the terms, Braze shareholders will receive $47.50 for every share. This is 58% above the stock’s closing price of ...

Australia prepares legal action against Meta, TikTok, Snapchat and YouTube over suspected failures to enforce its under-16 ...

Gowthaman Ragothaman says the audience marketplace will let advertisers access curated cohorts while publishers retain data ...

Flipkart plans to launch Eat-in by Minutes in Bengaluru by October-end, taking on Zomato and Swiggy with a reported 10% ...

Co-CEO Greg Peters says advertiser demand remains strong despite product delays, but admits that ad-supported subscriptions ...

Businesses can now upload brand guidelines to generate consistent marketing creatives, connect apps including Google Ads, ...

Sony Pictures Networks India (SPNI)has launched its Tamil general entertainment channel, Sony VIZHA, on October 19 at 8 pm, marking its entry into the Tamil entertainment market.

The network has removed its digital videos head and two shift in-charges after publicly acknowledging a factual error and ...