Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...

Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...

Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...

The media landscape is moving fast. Are we keeping up? AI is changing how campaigns are planned. Automation is changing how they are run. New channels are changing where brands show up. And with more ...

In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...

AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and ...

For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...