Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...

Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...

In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...

AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and ...

For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...

The next ad may not look like an ad at all. It may sound like an answer. A consumer asks an AI assistant: “I need running shoes for daily use, but I have flat feet, a budget of ₹8,000 and mostly run ...

For years, the creator economy has operated on a deceptively simple promise: build an audience, attract brands and turn attention into income. But as the creator market matures, that model is ...