Researchers also need to understand what advertisers will do with the findings. Media buyers make decisions about audiences, formats, creative, budgets and channels, and research has to get specific ...

For years, marketers have been told to embrace omnichannel: connect the TV buy to social, bring experiential into the media ...

Katy George, Corporate Vice President of AI & Work Transformation at Microsoft, joins the Edelman Trust Institute's Drake ...

CMO tenure has dropped 35% since 2010, and marketing leaders who started their roles in 2022 lasted an average of just 2.6 ...

As part of Advertising Week New York's AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP ...

Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build ...

Choosing a position can make executives nervous. If a brand becomes more specific about what it believes and whom it serves, ...

What does it take to build a media brand that audiences genuinely connect with, and what can marketers learn from a company ...

As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: ...

Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S.

Traditional attribution and promo codes share the same blind spot. They reward the interaction that closes the sale rather ...

As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the ...