CCPA fines Britannia ₹1 lakh for misleading "100% whole wheat bread" claim despite 62% wheat content, ordering immediate ad discontinuation and a 15-day compliance report.

Britannia has also been asked to submit a compliance report within 15 days.

Wheat futures came under sustained pressure during the week as weak export demand, fund selling and the prospect of ...

CPA fines Britannia Rs 1 lakh over its ‘100% Whole Wheat Bread’ claim, citing misleading labelling and concerns over product ...

The Central Consumer Protection Authority (CCPA) has directed the company to stop running advertisements describing its bread ...

CCPA says the prominent ‘100%’ claim could mislead consumers despite a smaller-print qualification, highlighting scrutiny of ...

This came after the CCPA found Britannia’s claim misleading, as whole-wheat flour made up 62.5% of the bread, with the remaining ingredients comprising the rest.

Tapioca starch gives Brazilian cheese buns their distinctive chew, while recipe variations change the mixing, shaping and baking.

The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on Britannia Industries for misleading advertising regarding its ...

The regulator found that whole wheat flour accounted for 62.5% of the finished bread and rejected Britannia's defence that ...

CCPA has ordered Britannia Industries to withdraw advertisements claiming its bread is “100% Whole Wheat Bread”, finding the ...

Sharing details, Khudian said certified wheat seeds priced at ₹4,250 per quintal will be available to farmers at ₹2,250 per ...