Introducing a limited-edition rosewood finish furniture collection inspired by imagination, transformation, nostalgia and ...

Mattel celebrates its 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring themed events, activations, and ...

Barbie has a new DreamHouse Someone isn’t downsizing in this economy: Barbie. A new 2026 Barbie DreamHouse is here — the most ...

Your old Barbies could be turned into speakers, power banks, and more. Gomi, a sustainable U.K. design studio, put out a call ...

Did your family own any of these hit toys?

I wasn’t really a Barbie kid. While I occasionally played with my sister’s hand-me-down Barbies, I preferred American Girl dolls. They were Barbie’s chunkier, cherubic counterparts, each representing ...

Watch Alana and Eric turn a broken RC car into a wild Barbie vs Mad Max showdown. One half becomes a glittery, pink dream machine, while the other transforms into a spiked, dusty post-apocalyptic ...

Mattel CEO Ynon Kreiz is leaving after a rough year at the toy giant — with Barbie sales deteriorating and Wall Street analysts saying a leadership change is overdue. The 60-year-old Kreiz is taking a ...

This version of the popular Mattel doll also has olive-toned skin and brown hair, making it distinguishable from her other Barbie counterparts.

Come on Barbie, let’s go latke! This week, Mattel debuted its first official Hanukkah doll as part of the legendary toy brand’s Holiday Sweaters collection. The $28 toy is part of the company’s ...

Nearly a decade after declaring bankruptcy and shuttering more than 735 stores in the United States, Toys “R” Us is planning to open 120 standalone locations in time for the holiday shopping season.