Opinion
The New Times on MSNOpinion

The business objective comes before the message

Businesses are often clear about what they want to communicate, but less certain about what they want that communication to achieve. A company wants an advertising campaign, greater social media ...
Japanese companies are expanding their Global Capability Centres (GCCs) in India to tap its engineering talent and accelerate ...
HDFC Bank conducted an internal investigation after concerns about confidential information being leaked surfaced among ...