With Barbie sales slipping, Mattel is looking to its characters and games to build a new revenue stream: water parks.

Mystery Wheel of Toys challenge opening a giant box of Mattel Barbies from the 60th anniversary. Madison and her sister Trinity take turns spinning a mystery wheel to see which Barbie they get to ...

The Toy Room team celebrating the store’s 10th anniversary are: (from left) top row, Ryan Wilson, Kim Wilson; middle row, ...

Families can begin Christmas shopping early as Smyths, Tesco and Sainsbury's discount selected toys by up to 50%, including ...

When Greta Gerwig's last film opened, it turned a toy doll into a cultural event. 'Barbie' grossed more than $1.4 billion and ...

Toys "R" Us is officially back at North Georgia Premium Outlets, opening a new store as the retailer expands its U.S. presence.

Barbie became a toy industry powerhouse developed by Ruth Handler, who wanted to give her daughter a doll with aspirations ...

The Estée Lauder Companies has named Krista Lee Berger, who led Barbie at Mattel and helped shape the global strategy for Barbie The Movie, SVP, Global Marketing, Clinique.

SMYTHS and Sainsbury’s are getting ready to launch their huge toy sales ahead of Christmas. Shoppers can grab deals of up to ...

Mattel celebrates its 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring themed events, activations, and ...

Hasbro shares are up more than 20% so far in 2026, as the company bets on digital growth and weathers "higher input costs." ...

Barbie has a new DreamHouse Someone isn’t downsizing in this economy: Barbie. A new 2026 Barbie DreamHouse is here — the most ...