"Sodding clackers!! Lethal damn things they were. We all ended up wrapping socks round our wrists to avoid severe bruising ...

With Barbie sales slipping, Mattel is looking to its characters and games to build a new revenue stream: water parks.

Mystery Wheel of Toys challenge opening a giant box of Mattel Barbies from the 60th anniversary. Madison and her sister Trinity take turns spinning a mystery wheel to see which Barbie they get to ...

The Toy Room team celebrating the store’s 10th anniversary are: (from left) top row, Ryan Wilson, Kim Wilson; middle row, ...

Carlee Wengel tells PEOPLE why she starts hunting for discounted Christmas gifts months in advance and how her shopping ...

Barbie has been a fashion icon, feminist symbol, childhood obsession, and cultural controversy for more than six decades. As ...

Parents should check their bathroom cabinets after millions of tubes of toothpaste were recalled this week, including several ...

Families can begin Christmas shopping early as Smyths, Tesco and Sainsbury's discount selected toys by up to 50%, including ...

Toys "R" Us is officially back at North Georgia Premium Outlets, opening a new store as the retailer expands its U.S.

When Greta Gerwig's last film opened, it turned a toy doll into a cultural event. 'Barbie' grossed more than $1.4 billion and ...

Barbie became a toy industry powerhouse developed by Ruth Handler, who wanted to give her daughter a doll with aspirations ...

The Estée Lauder Companies has named Krista Lee Berger, who led Barbie at Mattel and helped shape the global strategy for Barbie The Movie, SVP, Global Marketing, Clinique.