State Farm adds a girls flag football sponsorship to its extended Overtime deal, backing a new All-American game airing with ...

IMG Academy+ digital platform launches with $10 monthly access, live coaching, and recruiting tools tied to 40,000 college ...

Star Wars Funday Football will animate Super Bowl LXI in real time on Disney+ and Disney Channel, reaching more than 155 ...

Mazda CMO Brad Audet and Drew Cary share 5 youth sports marketing lessons from Coaches Who Move Us, from TeamSnap reach to ...

The Hawks Home Depot partnership brings arena branding, 41 game-night giveaways and youth basketball clinics to Atlanta. See what the deal includes.

Op-ed by David Lasday For decades, sports analytics has been built around what you can see and measure. Speed. Strength.

A Georgia high school is getting a $246 million rebuild with a three-hole golf course, indoor soccer fields, and SPLOST funding. See the full plan.

Oped: Nate Dalena, CEO of Rugby NorCal American youth rugby is entering the most important seven-year stretch in its history.

Perfect Game launches PG Moms, a content platform and podcast led by Evelyn Lozada, debuting at the WWBA World Championship in Jupiter.