AI isn't just a new channel to master, it's changing how buyers search, how content gets made, and how leadership expects you to prove it's working. Through the changes, shape your marketing with ...

The countdown is officially on to B2B Forum this November 2–4 in Boston! There's still time to get your magic ticket to experience over 60 sessions and workshops to get your 2027 marketing plan into ...

SPONSORED PRODUCT Acoustic scores real-time purchase intent, so casual browsers and customers who are ready to buy stop looking the same to you. Layer product interest on top, confirm the reach, and ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Media buyers lose hours deciding what to do with live campaigns. Learn how to build an AI agent that analyzes, recommends, and eventually acts on your behalf.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

Gen Z will spend 45 minutes on Reddit verifying whether a brand's values are genuine before they spend $40 on its product. They will cross-reference the founder's interviews, read the one-star reviews ...

Which types of marketing roles are the hardest for companies to hire for? To find out, researchers at Talent Scout looked at what share of postings for different roles remain live 30 days after being ...

TGIF, friend! I taught a workshop-style yoga class last night. The theme was impermanence, which is a common theme in yoga. It can also be surprisingly challenging (for me, at least) considering it's ...

Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z. That's according to a recent survey conducted by PAN. An infographic (below ...