Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research from the AI Revenue Institute. The ...

Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26. That's according to a YouGov survey of Gen Z adults aged 18+ in the ...

Consider a growing organization with marketing, sales, HR, customer experience, and regional teams. The company is entering a new market while introducing a new offer. Its positioning is still sound, ...

Without the right data standards for CRM and marketing platforms, SaaS marketing teams can face challenges like fragmented records, out-of-sync reporting, and misattribution. So, how can you establish ...

Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, according to recent research from Keen. The report was based on data from a survey of 120 senior ...

Your next customer might be asking ChatGPT about you right now. Join OneMagnify's Steve Farr and Jonathan Prantner to learn how B2B brands can get seen (and chosen) by AI-savvy buyers—before a single ...

Some 64% of professionals say they have knowingly approved, signed, or forwarded a work document they hadn't fully read. That's according to a Smallpdf survey of 1,003 US-based working professionals.

Most B2B messaging vanishes within 48 hours. Allego partnered with a cognitive neuroscientist to find out why—and uncover what makes buyers remember. Join us to learn the science behind messages that ...