The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...