Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...