A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning ...

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and ...

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a test of whether real-time financial interest can drive ...

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

When the New York Liberty’s Chief Brand Officer, Shana Stephenson, joined the team as a consultant in 2018, her marketing challenge was not simply to attract new fans. At that moment, the team was ...