Chhattisgarh govt’s unscripted influencer campaign with Adosphere’s India Impact Drive garnered 12 million views, with 10% ...
From viral fame as President Droupadi Murmu’s aide-de-camp to a 2.5 million-strong Instagram following, paid subscriptions and a Bonkers Corner collaboration, Rishabh Sambyal’s journey marks his trans ...
The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...
Epigamia collaborates with Farah Khan and Chef Dilip for a recipe-led content series showcasing Greek yogurt through ...
The collaboration tells Polly Pal’s story through an electrical refurbishment, connecting the brand’s products with the ...
Conceptualised by Ogilvy India, the series uses festive hosting and a developing romance to reach younger consumers beyond ...
Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...
From DIY outfits to campaigns with AJIO, Meesho, Zomato and The Health Factory, Uorfi's unconventional fashion choices have ...
The global study also found that short-form videos, including Reels and Shorts, can prompt product clicks or purchases. The ...
Nine LinkedIn creators urged users to switch from ChatGPT to Canva with near-identical posts, sparking a debate on influencer ...
From ChatGPT and Google to OnePlus, Myntra and Nykaa, explore how brands are using micro-dramas to blend storytelling, ...
YouTube Music is rolling out labels for AI-generated songs, helping listeners identify tracks created using generative AI.
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