The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that ...
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer ...
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all ...
Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming ...
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand ...
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