Dentsu's global CSO Pats McDonald breaks down the Making It Real CMO report’s findings and what marketers are saying about their AI experience ...

A Sicilian lesson in creating commercial connections ...

Pablo’s CCO on learning from creative giants (and his grandfather), why the best work should make you uncomfortable, and why ...

The SHEBA® brand, part of the Mars family of brands, has launched a relationship-building programme created by AMV BBDO, ...

The campaign, by Ogilvy UK, places the joy of the shared running experience above the simple pursuit of personal bests ...

Created in partnership with creative agency of record VCCP and media agency OMD, the campaign aims to shift perceptions of ...

This month's Media Chat from WPP Media considers the findings of the IPA's latest report, Making Sense and the change – or ...

CMO Ralph Rijks and VCCP’s Andrew Peake discuss developing the new platform with rooted insights, and why longevity is key ...

The campaign by VCCP builds on the brand's distinctive identity, connecting with the moments people don't want to leave ...

This campaign is encouraging the nation to swap streaming for screaming this spooky season this Halloween and highlights that the season is less about being scared and more about sharing the ...