Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after ...
As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...
Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...
Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...
UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, ...
Created with McCANN Cairo, the Silver Jubilee Campaign features Egyptian actor and comedian Michel Milad and actress and musician Donia Sami. The integrated ...
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