China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

Every parent who has taken their kid to a theme park will know how exhausting theme parks can be for caregivers, through queues, heat and repeated requests to buy things. Shanghai Legoland has added ...

Last month, we noted that AI is making content so cheap and easy to produce that spend on mediums less impacted by AI are soaring. Out of home media such as billboards, for example, is growing at more ...

Elon Musk’s mother Maye’s recent visit to MINISO was followed by an appearance with a CHOUCHOU toy hanging from her bag. What might look like another piece of celebrity-driven publicity, points to a ...

China’s livestream economy has produced a curious type of foreign brand: one that is American on paper, but largely invisible in America. A recent investigation by The Paper examined several health ...

中国消费者是全球最积极使用AI的人群之一。上一季度的一项调查发现，近 80%的中国消费者会在购买决策时向AI工具寻求帮助。 这正在改变一个营销人几十年来熟悉的目标：从让品牌“被消费者 ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

我们经常谈到，在中国市场应该专注于自己最擅长的领域：集中打造一个核心产品和核心信息，以此确立品牌定位、身份与差异化，尤其是在竞争高度激烈的线上平台上。找到一个明确的地域 ...

We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occasion, ...

“K型经济”最近越来越受到关注。无论是在中国还是全球，关于K型经济的讨论都在升温：一端是迎合价格敏感型消费者的品牌依然表现不错，另一端是高端市场也仍有增长空间，而夹在中间 ...