How Lenskart drove tens of thousands of participants, close to half redemption, six-figure revenue, and five-figure customer ...

WARC finds big brands’ advertising spend rose 56% from 2019 to 2025, trailing revenue growth, while consumer goods companies ...

Boomtown Productions’ Shane Martin discusses AI, rising costs, client expectations and the challenges shaping production in ...

Retailers, brands, agencies and tech platforms explore how retail media can move from trade-led visibility to measurable ...

Sophia Sheikh, the former World Future Energy Summit marketing and content leader, will drive regional growth of ERM’s ...

Dubai Municipality launches outdoor advertising content guidelines covering text, images, animations and interactive elements ...

Every performance pitch in the region now carries an AI slide. Smarter bidding, faster creative, better ROAS. What few of ...

Our response to AI reveals how willing we are to question our own methods — and whether clients can trust us to change them ...

Nadifi will focus on strengthening commercial execution, accelerating innovation, and developing talent and capabilities.

Red Bull signs UAE cricketer Aayan Afzal Khan as a brand athlete, expanding its support for emerging sporting talent in the region.

Stéphanie Reniers explores how agency hiring can assess judgement beyond polished CVs and portfolios as AI changes how candidates present themselves.

In the new role, Elkhangy will build and lead dedicated ad sales teams, bringing Whale TV Ads closer to local advertisers and agencies.