For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...

Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...

Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...

MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...

For years, the language of dynamic creative belonged largely to digital advertising. Banners changed with the weather. Product recommendations shifted according to browsing behaviour. Search ads ...

Silverpush, the contextual intelligence company, has announced an official partnership with PubMatic, the AI-powered ad tech company focused on digital advertising performance. The partnership will ...

For decades, testing a piece of advertising meant asking people what they thought about it. A research agency recruited respondents, a moderator put a concept in front of them, and marketers waited ...