Katy George, Corporate Vice President of AI & Work Transformation at Microsoft, joins the Edelman Trust Institute's Drake ...

CMO tenure has dropped 35% since 2010, and marketing leaders who started their roles in 2022 lasted an average of just 2.6 ...

As part of Advertising Week New York's AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP ...

Researchers also need to understand what advertisers will do with the findings. Media buyers make decisions about audiences, formats, creative, budgets and channels, and research has to get specific ...

For years, marketers have been told to embrace omnichannel: connect the TV buy to social, bring experiential into the media ...