Following Meta’s recent acquisition of Manus AI, the company has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting the tech giant's ongoing push toward AI-powered ...

To help marketers further specify their ad-targeting practices and save on ad spend, Meta is now introducing the ability to create exclusion-only audiences within customer lists in Ads Manager. “An ...

The ads MCP server from Meta is now available in Databricks Marketplace, connecting enterprise data and models to agentic advertising workflows.

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

The news: Meta has rolled out a range of updated, AI-powered ad creation tools designed to streamline the creative process. The headline feature introduces multi-media ads within Meta Ads Manager, ...

As the Muse personal agent/cartoon mascot gains traction among consumers, Meta is also making a play for the crowded enterprise agent market. Meta has hired former MongoDB CEO Chirantan "CJ" Desai to ...

Meta has introduced agentic AI capabilities within Meta Ads Manager, enabling advertisers to plan, launch, and manage campaigns through natural language conversational prompts. Announced at ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...