SMYTHS and Sainsbury’s are getting ready to launch their huge toy sales ahead of Christmas. Shoppers can grab deals of up to ...

Barbie became a toy industry powerhouse developed by Ruth Handler, who wanted to give her daughter a doll with aspirations ...

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

The luxury retailer has officially unveiled its top 15 festive toys that span a wide range of interests and styles, and ...

Mystery Wheel of Toys challenge opening a giant box of Mattel Barbies from the 60th anniversary. Madison and her sister Trinity take turns spinning a mystery wheel to see which Barbie they get to ...

I wasn’t really a Barbie kid. While I occasionally played with my sister’s hand-me-down Barbies, I preferred American Girl ...

Mom Ana Elizabeth took to TikTok from the aisles of her local store to draw attention to the unusual detail she had spotted on the kids' toy made by Mattel.

Barbie has a new DreamHouse Someone isn’t downsizing in this economy: Barbie. A new 2026 Barbie DreamHouse is here — the most ...

Barbie is facing some serious backlash ... after a shopper spotted what she believes are Nazi salutes hidden in the packaging of one of Mattel's popular dolls.

When Greta Gerwig's last film opened, it turned a toy doll into a cultural event. 'Barbie' grossed more than $1.4 billion and ...

Mattel CEO Ynon Kreiz is leaving after a rough year at the toy giant — with Barbie sales deteriorating and Wall Street analysts saying a leadership change is overdue. The 60-year-old Kreiz is taking a ...

Fans have been loving the McDonald's Happy Meal for nearly 50 years, and some of its toys are worth more than you would expect today. Brian Volk-Weiss, who will include an episode about fast food toys ...