OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates (CTA updates). ChatGPT Ads Manager can now handle ...

At a time when the advertising industry cannot stop talking about AI-generated content, Perfetti Van Melle wants to talk about something less glamorous, saving money. Speaking on the sidelines of the ...

BENGALURU, May 27 (Reuters) - Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising ...

Google announced at Google Marketing Live two new ad formats that will show up in Google's AI Mode. Google said there are conversational discover ads and highlighted answer ads, and of course, they ...

Apple has just launched a new ad that claims its Safari browser is the most private and the fastest, while attacking Chrome and Android in the most graphic terms.

ChatGPT goes with heartwarming retro vibes to sell a product that has become a source of concern for most Americans. By Steven Kurutz Artificial intelligence is going to cure cancer, solve life’s ...

Meta is making a major push to expand its business beyond online advertising, including through subscriptions for AI features and services. History shows that success is not guaranteed, as Meta has ...

What an A.I.-generated video of the former reality TV star teaches us about the future of political ads. By Willy Staley When the erstwhile reality TV star Spencer Pratt reposted a video on X recently ...

Peptide injections are the hottest trend in wellness. Researchers say enthusiasm for these unregulated drugs has got ahead of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

EXCLUSIVE: Walt Disney’s first company-wide creative agency, Main Street, has launched with Carrie Brzezinski-Hsu as its Head of Creative Execution. In this role, she oversees the creative talent and ...

The studios spend hundreds of millions trying to manufacture exactly what Boots Riley pulled off. Now that's a movement.