Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

Miller64, the ultra-light beer option from Molson Coors, is now Miller Extra Light, according to a press release. The refresh puts more of an emphasis on the beer’s 2.8% ABV in a move designed to ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...