Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the ...

In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday ...

Finally, publishers are strengthening their collective position in negotiations with AI companies. The New York Times has ...

Today, pDOOH buys can look and behave more like direct transactions but run through programmatic pipes. Buyers can get the ...

In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is ...

DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes ...

In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising ...

Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of ...

Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...

After a long stretch of cautious spending, the latest IPA Bellwether suggests UK marketers are finally ready to loosen the ...

Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till ...

In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV ...