Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, ...

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and ...

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize ...

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile ...

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people ...

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

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Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...