How are my customers entering the marketing funnel through organic? Should it be paid, direct, referral, or AI that gets the conversion attribution? Do I have a sense of AI referrals? Have we set up a ...

Google announced a number of updates to AI Mode and AI Overviews within Google Search, aimed at helping searchers dive deeper ...

Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over ...

OpenAI is rolling out several updates to ChatGPT Ads, including expanded measurement partnerships, improved conversion ...

Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover ...

Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Between the lines. The 50-conversion figure shouldn’t be treated as a requirement that every campaign must hit before Smart Bidding works. Google describes it as an approximate upper benchmark for ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text ...