Morning Consult partnered with Business Insider on an exclusive survey exploring how influencers shape consumer trust, purchasing decisions and political opinions, and what audiences expect from ...

02 Hill's Pet Nutrition 23.7 +10.6 03 Lunchables 38.9 +7.1 04 PetSmart 51.5 +6.7 05 Poppi 21.3 +6.5 06 Marlboro-8.2 +6.4 07 Propel 33.5 +6.3 08 Gemini 21.7 +6.2 09 JBL 30.9 +6.1 10 Doritos 53.2 +6.0 ...

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Democrats are building momentum as Trump's approval rating hits the lowest mark of his second term. AI, data centers and broader tech regulation are rising as priorities. 1. President Trump's approval ...

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The Claude Connector (MCP) brings Morning Consult's high-frequency, proprietary consumer data directly into your Claude workspace, so your team can ask questions, build charts, and surface insights ...

When consumers encounter higher prices, they may absorb the added cost, trade down, or walk away entirely. For brands, each of these behaviors may call for a different strategic response. Morning ...

Athletic apparel is a near-universal category with a genuinely fragmented mental landscape. Nike leads by a wide margin — 22% Mental Market Share, the broadest occasion footprint in the study — but ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 ...

Breadth of association separates leaders from followers: Toyota, Honda, Chevrolet and Ford aren't just remembered -- they're thought of the most across multiple situations: daily commutes, family ...

Consumer AI has crossed the awareness threshold faster than any major consumer category in recent memory. The trust threshold is another matter. Adults who use these tools daily tell this survey that ...

The category is still being mentally defined. Unlike mature betting categories with established brand hierarchies, prediction markets remain in a formative phase. Consumer mental maps are incomplete — ...