Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances ...

SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer ...

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial ...

Dubai Municipality has introduced new guidelines to regulate outdoor advertising across the emirate, aiming to improve advertising quality and ensure that ...

Saudi Arabia’s agency boom built teams at speed. Now the market is recalibrating, and Khansa’a Abu Naji doesn’t think it’s ...

Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super ...

Every few months, a new tool promises to do the marketer's job faster. The copy writes itself, the media plan itself, and the ...

Anthropic has offered investment firm Blackstone a return of more than 10% to help finance a $60 billion debt package for purchasing advanced artificial ...

At Communicate’s AI event in Dubai on September 29, a panel titled “AI Impact on Tourism Marketing” explored how brands can ...

Nearly six in 10 UAE adults (59%) are likely to shop during the 2026 Dubai Shopping Festival (DSF), with many planning to use ...

Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to ...

The world's largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods ...